The B2B buying process has changed, including in the textile industry. Today, before contacting a supplier, visiting a trade fair, or requesting an initial meeting, many professional buyers have already researched, compared, and validated options on Google, LinkedIn, or even through artificial intelligence tools.
In this context, Texfor organize the next May 13th a new edition of “Digital coffee with…”, dedicated to Digital marketing as a tool to improve visibility, strengthen trust, and open new business opportunities for companies in the textile sector.
David Soler Freixas, consultant in marketing and digital communication, eCommerce and digital business, will be the responsible for delivering this session, in which it will offer a a practical view of digital marketing applied to the B2B textile business.
Under the title “Internet for the textile sector: how to help your customers find and choose you”The talk will address How digital marketing can help industrial SMEs shorten the sales cycleBuild trust before the first call and turn your online presence into a useful and measurable business asset.
The day will focus on one very specific idea: digital marketing It's not just about "selling" or posting on social media without a clear strategy. Its value lies in making it easier for the right customers to find the company., understand what it offers and perceive it as a reliable provider.
The session will cover topics such as:
The digital coffee with David Soler will have a a practical approach grounded in the reality of textile SMEsIn addition to reviewing examples and cases of industrial companies, David Soler will propose a first roadmap to start working from the next day: review the website itself with a customer's eyes, define priorities and decide if the company needs, firstly, to be found better or to have its offerings better understood.
